[HOW] WE BRING LIFE [TO LIFE]
Magnaflow Exhaust Company wanted to use AR to demonstrate, sell and provide fitment information to customers interested in the
Magnaflow brand of exhaust products
Here is How.
 |
|---|
CHALLENGE
Magnaflow has built their business with one thing in mind - deliver the best sounds and highest performance products for their customers. The challenge has always been, its difficult to demonstrate your product without having them installed on a customer's car. Once its installed there isn't much that can be done if the customers doesn't like the sound. It's a leap of faith when someone recommends a type of product that just that one person may hear. So how does Magnaflow demonstrate - the resort to playing audio files of product passing on a car on the street. It's mostly been effective - AR can change that.
Case Study
[PRODUCT FITMENT - MAGNAFLOW]
SOLUTION
MERIDIAN worked with Magnaflow to develop a AR based mobile app and simulator that enables uses to select a product, dissect the muffler ad see key features, and then purchase the product while scheduling an appointment to have it installed within their dealer network.
Our experienced design team used their creativity and knowledge of best practice to design a highly converting solution that seamlessly integrated a Product Catalogue, eCommerce, Native Advertising and Analytics. The solution lets people select, demo, and review specifications, and then when ready to purchase, select a dealer and have it installed.